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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Using relationship norms to create appropriate relationship value : evidence from the credit card industry
Chen, Tser Yieth
;
Lin, Fang-ju
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10009012718
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