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Does corporate advertising work in a crisis? : an examination of inoculation theory
Kim, Sojung - In: Journal of marketing communications 19 (2013) 4, pp. 293-305
Persistent link: https://www.econbiz.de/10010187590
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Is corporate advertising effective in a crisis? : the effects of crisis type and evaluative tone of news coverage
Kim, Sojung; Choi, Sejung Marina - In: Journal of promotion management : JPM 20 (2014) 2, pp. 97-114
Persistent link: https://www.econbiz.de/10010373184
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Responses toward corporate crisis and corporate advertising
Kim, Sojung; Atkinson, Lucy Jane - In: Journal of promotion management : JPM 20 (2014) 5, pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
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Congruence effects in post-crisis CSR communication : the mediating role of attribution of corporate motives
Kim, Sojung; Choi, Sejung Marina - In: Journal of business ethics : JOBE 153 (2018) 2, pp. 447-463
Persistent link: https://www.econbiz.de/10011952124
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Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung; Yim, Mark Yi-Cheon - In: The journal of product & brand management 31 (2022) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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Rapid setup and management of medical device design and manufacturing consortia : experiences from the COVID-19 crisis in the UK
Behr, Carl-Magnus von; Semple, Georgia Anne; Minshall, Tim - In: R & D management 52 (2022) 2, pp. 220-234
Persistent link: https://www.econbiz.de/10013163047