How should crowdfunding platforms alleviate information asymmetry between creators and crowdfunders? In traditional financial markets, public companies are required to disclose potential risks to their investors, and such risk disclosure requirements are enforced by legal and fiduciary...

This paper focuses on the design of project images on a crowdfunding website, which portray the themes and contents of the projects. Employing the Stimulus-Organism-Response (S-O-R) model, we investigate the relationships between image attributes (S) and image emotions (O), and between image...