Consumer ethnocentrism plays a key role in the markets of developed countries when governments take protectionist measures due to economic crises and downturns. Consumer ethnocentrism appears to be stronger in relation to the choice and purchase of food and beverages. The purpose of the current...

Although fresh fruit and vegetables are essential for a balanced diet, their per capita consumption in Europe is below the recommended minimum intake. This study investigates 14 product attributes of fresh fruit and vegetables in a European cross-country analysis. Based on an online survey...

Coffee is an important agricultural raw material and part of international trade. Although global production is extremely concentrated, it is mainly sold to developed markets. The aim of the paper is to analyse the comparative advantages of the biggest producers. Results suggest that coffee...