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~subject:"Cultural identity"
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Cultural identity
Theorie
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Theory
14
Multivariate Analyse
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Multivariate analysis
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Consumer behaviour
10
Konsumentenverhalten
10
Brand management
9
Markenführung
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Markenimage
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Brand
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Corporate Social Responsibility
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Markenartikel
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Welt
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World
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Correspondence analysis
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Trademarks
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Kulturelle Identität
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Risiko
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Stakeholders
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Bank marketing
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Bankmarketing
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Brand Equity
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Brand equity
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Corporate social responsibility
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Correlation
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Creativity
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Culture
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Dienstleistungsqualität
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Korrelation
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Kreativität
3
Logo design
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Maritime safety
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Market research
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Marketing
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Marktforschung
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Torres, Anna
4
Broekhuizen, Thijs L. J.
2
Giarratana, Marco
2
Melnyk, Valentyna
2
Delre, Sebastiano A.
1
Giarratana, Marco S.
1
Roster, Catherine A.
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Journal of business research : JBR
2
European journal of marketing : EJM
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
4
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Cultural influences on global firms' decisions to cut the strategic brand ties that bind : a commentary essay
Roster, Catherine A.
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 486-488
Persistent link: https://www.econbiz.de/10010362096
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2
Marking your trade : cultural factors in the prolongation of trademarks
Melnyk, Valentyna
;
Giarratana, Marco
;
Torres, Anna
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 478-485
Persistent link: https://www.econbiz.de/10010362103
Saved in:
3
Simulating the cinema market : how cross-cultural differences in social influence explain box office distributions
Broekhuizen, Thijs L. J.
;
Delre, Sebastiano A.
;
Torres, Anna
- In:
The journal of product innovation management : an …
28
(
2011
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10008933445
Saved in:
4
Uncertainty avoidance and the exploration-exploitation trade-off
Broekhuizen, Thijs L. J.
;
Giarratana, Marco S.
;
Torres, Anna
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2080-2100
Persistent link: https://www.econbiz.de/10011773834
Saved in:
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