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Menschenbild und Konfliktstil in Organisationen : eine kulturvergleichende Perspektive
Gelbrich, Katja; Müller, Stefan - In: Vom homo oeconomicus zum homo culturalis : Handlung und …, (pp. 281-312). 2009
Persistent link: https://www.econbiz.de/10003892838
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Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
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The effectiveness of humor in advertising cross-cultural study in Germany and Russia
Müller, Stefan; Hoffmann, Stefan; Schwarz, Uta; … - In: Journal of euromarketing 20 (2011) 1/2, pp. 7-20
Persistent link: https://www.econbiz.de/10009549049
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Cultural discrepancy and national corruption : investigating the difference between cultural values and practices and its relationship to corrupt behavior
Gelbrich, Katja; Stedham, Yvonne; Gäthke, Daniel - In: Business ethics quarterly : the journal of the Society … 26 (2016) 2, pp. 201-225
Persistent link: https://www.econbiz.de/10011515545
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A cross-national observation of counter-cultural consumer behaviour
Gelbrich, Katja; Roschk, Holger; Gafeeva, Rufina - In: Marketing : ZFP ; journal of research and management 38 (2016) 3, pp. 150-162
Persistent link: https://www.econbiz.de/10011566854
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Sustainability and innovation : the role of cultural values in sustainable innovation [cumulative dissertation]
Zhu, Bing - 2018
Persistent link: https://www.econbiz.de/10011826114
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Kultur als Einflussfaktor internationaler Managemententscheidungen : das sozio-kulturelle Profil Indiens
Müller, Stefan; Gelbrich, Katja - In: Interkulturelles Management, (pp. 467-490). 2003
Persistent link: https://www.econbiz.de/10014554397