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~subject:"Cultural identity"
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Ethnic identity in advertising : a review and meta-analysis
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Heiser, Robert S.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 489-513
Persistent link: https://www.econbiz.de/10009678849
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Antecedents and consequences of extrinsic superstitious beliefs : a cross-cultural investigation
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Lee, Byung-Kwan
; …
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 559-581
Persistent link: https://www.econbiz.de/10011456460
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