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~subject:"Cultural identity"
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Cultural identity
Advertising
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Gulas, Charles S.
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Weinberger, Marc G.
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Handbook of developments in consumer behaviour
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The rule of culture in advertising humor
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
Handbook of developments in consumer behaviour
,
(pp. 83-117)
.
2012
Persistent link: https://www.econbiz.de/10009569463
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2
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
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