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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
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Innovation
16
Konsumentenverhalten
15
Innovation management
13
Innovationsmanagement
13
Markenartikel
12
Brand management
11
Dienstleistungssektor
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Markenführung
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Brand
10
Dienstleistungsinnovation
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Service industry
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China
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Markenpolitik
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Unternehmen
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Werbestrategie
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Business services
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Finland
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Finnland
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Unternehmensdienstleistung
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Werbung
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Advertising planning
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Brand image
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Knowledge-intensive industry
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Markenimage
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Marketingmanagement
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Personality psychology
4
Persönlichkeitspsychologie
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Services
4
Strategic management
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Werbeplanung
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Wissensintensives Unternehmen
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Brands
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Bundling strategy
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Dienstleistungsqualität
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Fashion
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Bao, Sen
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Toivonen, Marja
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Elliott, Richard
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Critical perspectives on business and management
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European review of service economics and management
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Journal of science and technology policy management : JSTPC
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ECONIS (ZBW)
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Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
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Cultural differences in servitization : nordic manufacturers in China
Bao, Sen
;
Toivonen, Marja
- In:
Journal of science and technology policy management : JSTPC
6
(
2015
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10011406540
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3
China as an opportunity and a challenge for western service providers
Bao, Sen
;
Toivonen, Marja
- In:
European review of service economics and management
(
2022
)
1/13
,
pp. 189-202
Persistent link: https://www.econbiz.de/10013253139
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