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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
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Brand management
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Spielmann, Nathalie
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Cowan, Kirsten
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Delvert, Mathilde
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Kahle, Lynn R.
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Kim, Chung-Hyun
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McMillan, Sally J.
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Journal of business research : JBR
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Cultural differences in online community motivations : exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)
Park, Jae Hee
;
McMillan, Sally J.
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 633-653
Persistent link: https://www.econbiz.de/10011799550
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2
Adapted or standardized copy : is non-cultural English the answer?
Spielmann, Nathalie
;
Delvert, Mathilde
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 434-440
Persistent link: https://www.econbiz.de/10010362121
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3
The subjective norms of sustainable consumption : a cross-cultural exploration
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Kahle, Lynn R.
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 400-408
Persistent link: https://www.econbiz.de/10011771929
Saved in:
4
Culture is in the "I" of the beholder : Identity confirmation in tourist advertisements
Cowan, Kirsten
;
Spielmann, Nathalie
- In:
Journal of business research : JBR
121
(
2020
),
pp. 378-388
Persistent link: https://www.econbiz.de/10012417359
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