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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
53
Konsumentenverhalten
52
Brand management
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Brand
12
Markenartikel
12
USA
9
Familie
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Personality psychology
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Persönlichkeitspsychologie
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Beziehungsmarketing
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Brand image
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Markenimage
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Relationship marketing
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Consumption theory
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Customer integration
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Einzelhandel
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Globalisierung
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Globalization
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Kundenintegration
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Welt
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Service-dominant logic
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Price, Linda L.
2
Belk, Russell W.
1
Coulter, Robin A.
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Crockett, David
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Peñaloza, Lisa
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Russell, Cristel Antonia
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Research in consumer behavior
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ECONIS (ZBW)
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Cultural diversity in television narratives : homophilization, appropriation, and implications for media advocacy
Russell, Cristel Antonia
;
Schau, Hope Jensen
;
Crockett, …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 119-130
Persistent link: https://www.econbiz.de/10009774919
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2
Consumer culture theory : building community across borders
Belk, Russell W.
;
Price, Linda L.
;
Peñaloza, Lisa
-
2013
Persistent link: https://www.econbiz.de/10010239652
Saved in:
3
The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10009553460
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