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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
34
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China
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Wang, Haizhong
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Batra, Rajeev
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Chen, Zengxiang
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Cui, Geng
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International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Culturally incongruent messages in international advertising
Cui, Geng
;
Yang, Xiaoyan
;
Wang, Haizhong
;
Liu, Hongyan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 355-376
Persistent link: https://www.econbiz.de/10009557907
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2
Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi
;
Poon, Patrick
;
Wang, Haizhong
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
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3
The moderating role of dialecticism in consumer responses to product information
Wang, Haizhong
;
Batra, Rajeev
;
Chen, Zengxiang
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
3
,
pp. 381-394
Persistent link: https://www.econbiz.de/10011531091
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