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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
14
Konsumentenverhalten
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Brand
8
Markenartikel
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Brand image
7
Designation of origin
7
Herkunftsbezeichnung
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Markenimage
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Brand management
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Country of origin
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Markenführung
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International marketing
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Internationales Marketing
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USA
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United States
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Corporate social responsibility
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Advertising effects
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Auslandsaufenthalt
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Brand origin recognition accuracy
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Corporate Social Responsibility
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Country equity
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Croatia
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Cross-cultural management
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Einzelhandel
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Expatriate assignment
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Food
2
Global branding
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Global identity
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Information avoidance
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Interkulturelles Management
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Kroatien
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Kulturelle Identität
2
Lebensmittel
2
Multinationales Unternehmen
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Personality psychology
2
Persönlichkeitspsychologie
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Premium brands
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Price transparency
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Retail trade
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Zdravkovic, Srdan
2
Magnusson, Peter
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Miocevic, Dario
1
Randrianasolo, Arilova A.
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Semenov, Alexey V.
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Westjohn, Stanford A.
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Journal of global marketing
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Journal of international marketing
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ECONIS (ZBW)
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The role of cultural intelligence in marketing adaptation and export performance
Magnusson, Peter
;
Westjohn, Stanford A.
;
Semenov, Alexey V.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 44-61
Persistent link: https://www.econbiz.de/10010233208
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2
Acculturation of expatriate consumers : conditional effects of mental attachments to home country
Miocevic, Dario
;
Zdravkovic, Srdan
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 193-206
Persistent link: https://www.econbiz.de/10012260092
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