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Cultural influences on global firms' decisions to cut the strategic brand ties that bind : a commentary essay
Roster, Catherine A. - In: Journal of business research : JBR 67 (2014) 4, pp. 486-488
Persistent link: https://www.econbiz.de/10010362096
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Marking your trade : cultural factors in the prolongation of trademarks
Melnyk, Valentyna; Giarratana, Marco; Torres, Anna - In: Journal of business research : JBR 67 (2014) 4, pp. 478-485
Persistent link: https://www.econbiz.de/10010362103
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Simulating the cinema market : how cross-cultural differences in social influence explain box office distributions
Broekhuizen, Thijs L. J.; Delre, Sebastiano A.; Torres, Anna - In: The journal of product innovation management : an … 28 (2011) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10008933445
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Uncertainty avoidance and the exploration-exploitation trade-off
Broekhuizen, Thijs L. J.; Giarratana, Marco S.; Torres, Anna - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2080-2100
Persistent link: https://www.econbiz.de/10011773834