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Cultural heterozygosity : towards a new measure of within-country cultural diversity
Messner, Wolfgang - In: Journal of world business : JWB 57 (2022) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10013325924
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The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level
Messner, Wolfgang - In: Journal of global marketing 29 (2016) 1/5, pp. 298-313
Persistent link: https://www.econbiz.de/10011654433
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Cultural biases in word-of-mouth recommendation : a twelve country study in the airline services industry
Messner, Wolfgang - In: Journal of customer behaviour 17 (2018) 4, pp. 279-305
Persistent link: https://www.econbiz.de/10012050901
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Cultural and individual differences in online reviews
Messner, Wolfgang - In: Journal of international consumer marketing 32 (2020) 5, pp. 356-382
Persistent link: https://www.econbiz.de/10012312900
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Geometrical measurement of cultural differences
Messner, Wolfgang - In: Journal of international marketing 29 (2021) 3, pp. 43-62
Persistent link: https://www.econbiz.de/10012608048
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Cultural differences in an artificial representation of the human emotional brain system : a deep learning study
Messner, Wolfgang - In: Journal of international marketing 30 (2022) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10013438689
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A study of children's culture across 35 societies
Messner, Wolfgang - In: Journal of international consumer marketing 36 (2024) 3, pp. 242-266
Persistent link: https://www.econbiz.de/10014575042
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Advancing our understanding of cultural heterogeneity with unsupervised machine learning
Messner, Wolfgang - In: Journal of international management 28 (2022) 2, pp. 1-30
Persistent link: https://www.econbiz.de/10013270193
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Methodological issues in group-referenced measurement of Indian culture
Messner, Wolfgang; Schäfer, Norbert - In: South Asian journal of global business research : … 4 (2015) 2, pp. 226-250
Persistent link: https://www.econbiz.de/10011481765