Dikčius, Vytautas; Adomavičiūtė-Sakalauskė, Karina; … - In: Journal of business economics and management 24 (2023) 3, pp. 576-593
Although online stores operate internationally for an already long time, the impact of cultural differences on them only recently gained interest. The aim of this study is to assess the impact of cultural dimensions on loyalty to online stores. It is based on a systematic analysis of 10 core...
