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The influence of a TV drama on visitors' perception : a cross-cultural study
Kim, Samuel Seongseop; Agrusa, Jerome; Chon, Kaye - In: Journal of travel and tourism marketing 31 (2014) 3/4, pp. 536-562
Persistent link: https://www.econbiz.de/10010395939
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How the media is a significant promotional tool to deliver marketing messages to audiences?
Cho, Yoon C.; Agrusa, Jerome - In: International business and economics research journal 6 (2007) 10, pp. 61-74
Persistent link: https://www.econbiz.de/10003671438
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Serving diverse customers : the impact of cultural intelligence on employee burnout, engagement, and job satisfaction
Min, Hyounae; Kim, Hyun Jeong; Agrusa, Jerome - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 3, pp. 503-527
Persistent link: https://www.econbiz.de/10014230029