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~subject:"Cultural identity"
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Cultural identity
Social Web
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Consumer behaviour
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International marketing
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Internationales Marketing
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Kulturelle Identität
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Jordan
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Bartosik-Purgat, Małgorzata
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Jankowska, Barbara
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Chojnowska, Katarzyna
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Filimon, Nela
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Fusté-Forné, Francesc
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Medina, F. Xavier
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International business and culture : challenges in cross-cultural marketing and management
2
Entrepreneurial business and economics review : EBER
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The Poznań University of Economics review
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ECONIS (ZBW)
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Codorniu's "cava" in China : bridging marketing strategies and cultural differences
Filimon, Nela
;
Fusté-Forné, Francesc
;
Medina, F. Xavier
- In:
International business and culture : challenges in …
,
(pp. 43-57)
.
2024
Persistent link: https://www.econbiz.de/10015152808
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2
McDonald's cross-cultural product strategy
Bartosik-Purgat, Małgorzata
;
Chojnowska, Katarzyna
- In:
International business and culture : challenges in …
,
(pp. 11-27)
.
2024
Persistent link: https://www.econbiz.de/10015152765
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3
Perceptions of the results of cooperation with rivals : the perspective of Danish, Japanese and Polish companies ; does the cultural background matter?
Jankowska, Barbara
;
Bartosik-Purgat, Małgorzata
- In:
The Poznań University of Economics review
12
(
2012
)
4
,
pp. 14-27
Persistent link: https://www.econbiz.de/10010200720
Saved in:
4
The use of social networking sites in job related activities : a cross-cultural comparison
Bartosik-Purgat, Małgorzata
;
Jankowska, Barbara
- In:
Entrepreneurial business and economics review : EBER
5
(
2017
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10011803376
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