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Living in a global world : influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries
Guo, Xiaoling - In: Journal of international marketing 21 (2013) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10009731379
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Similarities and differences in Asian and Western travelers' service performance measurement, evaluation and outcomes
Brush, Gregory J. - In: Journal of retailing and consumer services 50 (2019), pp. 351-361
Persistent link: https://www.econbiz.de/10012114177
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Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study
Strebinger, Andreas; Guo, Xiaoling; Klauser, Ferdinand; … - In: Journal of business research : JBR 82 (2018), pp. 409-416
Persistent link: https://www.econbiz.de/10011771940
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Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling; Heinberg, Martin; Zou, Shaoming - In: Journal of international marketing 27 (2019) 3, pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
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Consumer purchase intention of intangible cultural heritage products (ICHP) : effects of cultural identity, consumer knowledge and manufacture type
Zhang, Mengxia; Guo, Xixuan; Guo, Xiaoling; Jolibert, Alain - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 726-744
Persistent link: https://www.econbiz.de/10014285880