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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
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United Kingdom
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Großbritannien
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Marketing
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Banking
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Service quality
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Brand image
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Markenimage
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Einkaufszentrum
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Einzelhandel
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Shopping center
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Brand management
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Consumer attitudes
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Consumers
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Customer satisfaction
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Customer service
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Deutschland
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Marketing theory
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Structural equation model
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Strukturgleichungsmodell
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Viral marketing
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Virales Marketing
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Zufriedenheit
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Mitchell, Vincent-Wayne
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Deseniss, Alexander
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Lippold, Axel
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Walsh, Gianfranco
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International journal of markets and business systems
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Investigating consumer confusion proneness cross-culturally : empirical evidence from the USA, Germany, and Thailand
Walsh, Gianfranco
;
Lindridge, Andrew
;
Mitchell, …
- In:
International journal of markets and business systems
2
(
2016
)
3
,
pp. 226-242
Persistent link: https://www.econbiz.de/10011715890
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The role of culture and purchasing power parity in shaping mall-shoppers' profiles
Gilboa, Shaked
;
Mitchell, Vincent-Wayne
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012132281
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