Matarazzo, Michela; Vanna, Federica De; Lanzilli, Giulia; … - In: Distance in international business : concept, cost and value, (pp. 495-515). 2017
The aim of the study is to investigate the effect of cultural distance on the reputation transferability from a made in Italy target firm to a foreign acquirer by analyzing local country consumers. The work compares two foreign acquiring firms a Chinese firm (large cultural distance to Italy)...
