Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Cultural identity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
“Connected we stand, disconnec...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Cultural identity
Consumer behaviour
21
Konsumentenverhalten
20
Internet marketing
13
Online-Marketing
13
Luxury goods
11
Luxusgüter
11
Social Web
10
Social web
10
Brand
9
Brand image
9
Brand management
9
Markenartikel
9
Markenführung
9
Markenimage
9
Digitalisierung
8
Digitization
8
Beziehungsmarketing
7
E-commerce
7
Electronic Commerce
7
Relationship marketing
7
Welt
6
World
6
Big Data
5
Big data
5
Entrepreneurship
5
Entrepreneurship approach
5
KMU
5
SME
5
Viral marketing
5
Virales Marketing
5
Bibliometrics
4
Bibliometrie
4
Corporate reputation
4
Firmenimage
4
Online retailing
4
Online-Handel
4
Business start-up
3
Comparison
3
Coronavirus
3
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Donvito, Raffaele
2
Aiello, Gaetano
1
Faraoni, Monica
1
Godey, Bruno
1
Hu, Lala
1
Mazzoli, Valentina
1
Nechaeva, Olga
1
Pederzoli, Daniele
1
Pratesi, Francesca
1
Rialti, Riccardo
1
Wiedmann, Klaus-Peter
1
Zollo, Lamberto
1
more ...
less ...
Published in...
All
Italian journal of marketing : ITJM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand engagement into self-concept and culture : a literature review for a future research agenda
Nechaeva, Olga
;
Mazzoli, Valentina
;
Donvito, Raffaele
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 414-431
Persistent link: https://www.econbiz.de/10014372595
Saved in:
2
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
3
Cultural dimensions in online purchase behavior : evidence from a cross-cultural study
Pratesi, Francesca
;
Hu, Lala
;
Rialti, Riccardo
;
Zollo, …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10012662315
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
