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Cultural sector
Markenführung
85
Brand management
80
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38
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36
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29
Markenartikel
29
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Markenimage
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Kunst
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Market research
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Baumgarth, Carsten
6
Lauza, Marina
1
Lohrisch, Nicole
1
O'Reilly, Daragh
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Arts marketing : an international journal ; AM
2
International journal of arts management
1
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
1
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
1
Weimarer Studien zu Kulturpolitik und Kulturökonomie
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ECONIS (ZBW)
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Markenaudit für Kulturinstitutionen : Skizze eines Instruments zur Professionalisierung der Markenführung im Kultursektor
Baumgarth, Carsten
-
2011
Persistent link: https://www.econbiz.de/10009409068
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2
Der Coca-Cola-Effekt von Kulturmarken : Blindtest als Nachweis der Markenrelevanz von Marken für Kulturinstitutionen
Baumgarth, Carsten
-
2014
Persistent link: https://www.econbiz.de/10010478339
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3
Brands in the arts and culture
Baumgarth, Carsten
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010431455
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4
Guest editorial: Brands in the arts and culture sector
Baumgarth, Carsten
;
O'Reilly, Daragh
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 2-9
Persistent link: https://www.econbiz.de/10010431511
Saved in:
5
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
Baumgarth, Carsten
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010477446
Saved in:
6
Brand audit for cultural institutions (BAC) : a validated and holistic brand controlling tool
Baumgarth, Carsten
;
Lauza, Marina
;
Lohrisch, Nicole
- In:
International journal of arts management
19
(
2016
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10011598913
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