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The roles of cultural elements in international retailing of cultural products : an application to the motion picture industry
Moon, Sangkil; Song, Reo - In: Journal of retailing 91 (2015) 1, pp. 154-170
Persistent link: https://www.econbiz.de/10010500728
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When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo; Moon, Sangkil; Chen, Haipeng; Houston, Mark B. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 384-402
Persistent link: https://www.econbiz.de/10011879692
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Cultural and economic impacts on global culture products : evidence from U.S. movies
Moon, Sangkil; Mishra, Arul; Mishra, Himanshu; Kang, … - In: Journal of international marketing 24 (2016) 3, pp. 78-97
Persistent link: https://www.econbiz.de/10011584202