Introduction -- Competing in the creative and cultural industries : the strategic way -- Diagnosing the problem and formulating a response -- Strategizing for experience providers -- Strategizing for bespoke singularities/one-offs -- Strategizing for the makers of reproducible products --...

1. Competing in the creative and cultural industries : the strategic way -- 2. Diagnosing the problem and formulating a response -- 3. Strategizing for experience providers -- 4. Strategizing for bespoke singularities/one-offs -- 5. Strategizing for the makers of reproducible products -- 6....

"There has been increasing scholarly interest in the management of creative and cultural industries (CCIs) as both economically and socially significant sectors. However, Transformational Innovation in the Creative and Cultural Industries uniquely focuses on how innovation in these industries...