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Culture is an important part of the tourism “product” and is one of the variables that can increase the attractiveness and the competitiveness of a tourism destination. Cultural tourism covers all aspects of travel and provides an opportunity for visitors to learn about a destination's...
Persistent link: https://www.econbiz.de/10013052283
Purpose – The purpose of this study is to segment the market of first‐time visitors based on the activities travelers engage in while at a destination using demographics, socio‐economic variables, and trip‐related characteristics. Design/methodology/approach – The research analyzes...
Persistent link: https://www.econbiz.de/10014768332
Who are the tourists that visit cultural attractions or engage in cultural activities, and why? What specific travel behaviours make them distinct from other travelers? How large is the demand for cultural tourism and what elements of culture attract tourists? How can cultural tourism be...
Persistent link: https://www.econbiz.de/10013142857