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Assessing the applicability of Hofstede’s cultural dimensions for Global 500 corporations’ Facebook profiles and content

Lo, Kevin D.; Waters, Richard D.; Christensen, Nicklas - In: Journal of Communication Management 21 (2017) 1, pp. 51-67

Purpose The purpose of this paper is to examine how Hofstede’s six cultural dimensions are reflected on the official corporate Facebook pages from 259 organizations on Fortune magazine’s Global 500 list. This is the first attempt to create a conceptualization of Hofstede’s dimensions for...

Persistent link: https://www.econbiz.de/10014851221

Examining the intersection of culture and stewardship : assessing how the most visited art museums promote their philanthropic missions

Pressgrove, Geah; Waters, Richard D.; Darrah, Adrienne; … - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-16

Persistent link: https://www.econbiz.de/10014439349

Assessing the applicability of Hofstede's cultural dimensions for Global 500 corporations' Facebook profiles and content

Lo, Kevin D.; Waters, Richard D.; Christensen, Nicklas - In: Journal of communication management : an international … 21 (2017) 1, pp. 51-67

Persistent link: https://www.econbiz.de/10011600011