Luxury Fashion and Culture focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as well as whom they are not both within and across cultures. Luxury fashion...

The art infusion effect posits that exposure to visual artworks heightens the perceived luxuriousness of related brands. Across six studies conducted in different cultural settings, we establish that the art infusion effect is dependent on cultural congruence. That is, when the artwork’s...

Purpose – The purpose of this editorial is to introduce the special issue of the International Journal of Culture, Tourism and Hospitality Research ( IJCTHR ) on “Decoding southern culture and hospitality”. Design/methodology/approach – The editorial outlines the primary objective of the...

Purpose – The purpose of this paper is to examine the subculture of Southern Mardi Gras society in coastal Mississippi and Alabama. Design/methodology/approach – Participant observation was used to explore the subculture as well as depth interviews with 42 informants who participated in...