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Holzmüller, Hartmut H.
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Köcher, Sören
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Asia Pacific journal of marketing and logistics
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Betriebswirtschaftliche Abhandlungen
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Internationales Management : Forschung, Lehre, Praxis
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ECONIS (ZBW)
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Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H.
-
1995
Persistent link: https://www.econbiz.de/10000543182
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Prozedurale Herausforderungen in der Forschung zum Interkulturellen Management und Ansätze zu deren Handhabung
Holzmüller, Hartmut H.
- In:
Internationales Management : Forschung, Lehre, Praxis
,
(pp. 251-282)
.
2009
Persistent link: https://www.econbiz.de/10003799919
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3
Assessing measurement equivalence in cross-national consumer behaviour research : principles, relevance and application issues
Sinkovics, Rudolf R.
- In:
New developments and approaches in consumer behavior …
,
(pp. 269-288)
.
1998
Persistent link: https://www.econbiz.de/10001299788
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Erklärungsansätze für die Kulturgebundenheit von Konsummustern
Holzmüller, Hartmut H.
- In:
Marktforschung & Management : M & M ; Zeitschrift für …
39
(
1995
)
3
,
pp. 97-102
Persistent link: https://www.econbiz.de/10001187882
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Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
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