Kalliny, Morris; Hausman, Angela; Saran, Anshu; … - In: Journal of Consumer Marketing 34 (2017) 2, pp. 169-179
Purpose The purpose of this paper is threefold: to extend the animosity model developed by Klein et al. (1998) by adding cultural and religious animosity constructs, to provide a tool with which to measure the cultural and religious constructs and to provide explanations, and thus an...
