Purpose – The purpose of this paper is to examine the role of self‐fulfillment motivation in shaping lifestyles. Gewirth's conceptualization is delineated in which self‐fulfillment occurs when one's deepest aspirations and best capabilities are brought to fruition....

Purpose There is a growing body of research into the utilisation of social networking sites (SNS) by alcohol marketers, but less research into how young people utilise SNS to create their own meanings of, and interactions with, alcohol. The purpose of this study was to explore young adults’...

Purpose – The paper aims to increase our understanding of an under‐investigated research area of consumption, that is, cosmopolitanism as a consumer orientation. Design/methodology/approach – About 16 informants, either Australians who had worked or studied overseas, or expatriates...

Purpose – The purpose of this paper is to investigate the effects that local interpretation and the glocalisation of the Australian Hip Hop culture have on the consumption practices of members, exploring the reasons for such effects, and drawing marketing implications....