Purpose – The purpose of this study is to develop a comprehensive model of retailer–customer relationship. Design/methodology/approach – Data were collected using questionnaires administered at organized grocery retail outlets in India. A total of 612 customers were surveyed. Findings –...

Purpose – The purpose of this paper is to develop a structured model to understand mall preferences among Indian customers. Design/methodology/approach – The present study uses fuzzy analytical hierarchy processing (FAHP). Use of Fuzzy Logic will provide a more reliable solution since it is...