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Customer engagement
Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
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Brand
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Brand management
8
Emotion
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Markenartikel
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Lieferkette
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Nachhaltige Entwicklung
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brand love
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Online retailing
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Online-Handel
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Junaid, Muhammad
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Akram, Umair
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Basit, Abdul
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Hou, Fujun
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Journal of retailing and consumer services
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The journal of asset management
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ECONIS (ZBW)
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Nature of brand love : examining its variable effect on engagement and well-being
Junaid, Muhammad
;
Hussain, Khalid
;
Basit, Abdul
;
Hou, Fujun
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10012298791
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2
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
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