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~subject:"Customer experience"
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Customer experience
Beziehungsmarketing
19
Relationship marketing
19
Consumer behaviour
16
Konsumentenverhalten
16
Einzelhandel
13
Retail trade
13
Customer value
12
Kundenwert
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Business model
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E-commerce
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Electronic Commerce
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Geschäftsmodell
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Customer data
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Digitale Plattform
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Online retailing
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Online-Handel
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Betriebliche Wertschöpfung
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Digitalisierung
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Digitization
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Multichannel strategy
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Multikanalvertrieb
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Retailing
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Service logic
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Strategic management
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Strategisches Management
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Customer orientation
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Frontline employee
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Kundendaten
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Salespeople
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Service-dominant logic
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Verkaufspersonal
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Dienstleistungsmanagement
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Führungskräfte
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Becker, Larissa
1
Gasparin, Isadora
1
Hänninen, Mikko
1
Jaakkola, Elina
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Karjaluoto, Heikki
1
Kwan, Stephen K.
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Mitronen, Lasse
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Panina, Ekaterina
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Saarijärvi, Hannu
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Santos, Cristiane Pizzutti dos
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Tyrväinen, Olli
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Yrjölä, Mika
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Multi-sided marketplaces and the transformation of retail : a service systems perspective
Hänninen, Mikko
;
Mitronen, Lasse
;
Kwan, Stephen K.
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012026015
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2
Challenging the "integration imperative" : a customer perspective on omnichannel journeys
Gasparin, Isadora
;
Panina, Ekaterina
;
Becker, Larissa
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209585
Saved in:
3
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Saarijärvi, Hannu
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012305392
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