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Customer experience
Consumer behaviour
40
Konsumentenverhalten
39
Relationship marketing
28
Beziehungsmarketing
26
Service quality
19
Innovation
16
Dienstleistungsqualität
15
Customer satisfaction
14
Dienstleistungssektor
13
Kundenzufriedenheit
13
Service industry
13
Virtual reality
11
Virtuelle Realität
11
Customer integration
10
Customer service
10
Kundenintegration
10
Innovation management
9
Innovationsmanagement
9
marketing
9
Lieferantenmanagement
8
Social Web
8
Social web
8
Supplier relationship management
8
Kundenservice
7
Online retailing
7
Online-Handel
7
Dienstleistung
6
Internet marketing
6
Online-Marketing
6
Robot
6
Roboter
6
Services
6
Artificial intelligence
5
Betriebliche Wertschöpfung
5
Customer value
5
Kundenwert
5
Lieferkette
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Marketing
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Wetzels, Martin
3
Mahr, Dominik
2
Carlson, Jamie
1
Ciuchita, Robert
1
Grewal, Dhruv
1
Gudergan, Siegfried
1
Klaus, Philipp
1
Mennens, Kars
1
Odekerken-Schröder, Gaby
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Peusen, Bente
1
Rahman, Syed Mahmudur
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Schnurr, Benedikt
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Wetzels, Ruud W. H.
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Journal of business research : JBR
2
Journal of retailing and consumer services
2
Handbook of service experience
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ECONIS (ZBW)
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1
The conditional enjoyment-enhancing effect of shipping box aesthetics
Schnurr, Benedikt
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012305268
Saved in:
2
There is a secret to success : Linking customer experience management practices to profitability
Wetzels, Ruud W. H.
;
Klaus, Philipp
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303332
Saved in:
3
How do omnichannel customer experiences affect customer engagement? : theory and empirical validation
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of business research : JBR
189
(
2025
),
pp. -16
Persistent link: https://www.econbiz.de/10015413642
Saved in:
4
"Deal with it" : how coping with e-service innovation affects the customer experience
Ciuchita, Robert
;
Mahr, Dominik
;
Odekerken-Schröder, Gaby
- In:
Journal of business research : JBR
103
(
2019
),
pp. 130-141
Persistent link: https://www.econbiz.de/10012104123
Saved in:
5
Partner, master, or servant?
Peusen, Bente
;
Mennens, Kars
;
Mahr, Dominik
- In:
Handbook of service experience
,
(pp. 162-175)
.
2025
Persistent link: https://www.econbiz.de/10015424153
Saved in:
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