Narrow search
Showing 1 - 3 of 3
Cover Image
Phygital customer experience in the metaverse : a study of consumer sensory perception of sight, touch, sound, scent, and taste
Batat, Wided - In: Journal of retailing and consumer services 78 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10015095225
Cover Image
How augmented reality (AR) is transforming the restaurant sector : Investigating the impact of "Le Petit Chef" on customers' dining experiences
Batat, Wided - In: Technological forecasting & social change : an … 172 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10013174432
Cover Image
The extended reality technology (ERT) framework for designing customer and service experiences in phygital settings : a service research agenda
Batat, Wided; Hammedi, Wafa - In: Journal of service management 34 (2023) 1, pp. 10-33
Persistent link: https://www.econbiz.de/10013537613