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Linking service-dominant logic and strategic business practice : a conceptual model of a service-dominant orientation
Karpen, Ingo O.
;
Bove, Liliana L.
;
Lukas, Bryan A.
- In:
Journal of service research : JSR
15
(
2012
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10009521629
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Service-dominant orientation : measurement and impact on performance outcomes
Karpen, Ingo O.
;
Bove, Liliana L.
;
Lukas, Bryan A.
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10010500748
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Why customer participation matters
Merlo, Omar
;
Eisingerich, Andreas B
;
Auh, Seigyoung
- In:
MIT sloan management review
55
(
2013/14
)
2
,
pp. 81-88
Persistent link: https://www.econbiz.de/10010248884
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