This research investigates the discontinuous diffusion process associated with User Generated Content (UGC). Specifically, we examine the daily views for a sample of videos posted on YouTube. We assume that the audience for each video is drawn from two segments that represent the initial...

Multi-service providers, such as telecommunication and financial service companies, can benefit from understanding how customers’ service portfolios evolve over the course of their relationships. This can provide guidance for managerial issues such as customer valuation and predicting...