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Executing on a customer engagement strategy
Venkatesan, Rajkumar - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 289-293
Persistent link: https://www.econbiz.de/10011684959
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Conceptualizing value creation in the platform era
Wichmann, Julian R. K.; Reinartz, Werner J.; … - In: Journal of creating value 8 (2022) 2, pp. 184-203
Persistent link: https://www.econbiz.de/10014581504
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Customer engagement and marketing practice
Kumar, V. - In: Handbook of research on customer engagement, (pp. 4-19). 2019
Persistent link: https://www.econbiz.de/10013163341
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Interaction orientation : the new measure of marketing capabilities
Kumar, V.; Ramani, Girish - In: MSI reports : working paper series (2007) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10003605767
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Competititve advantage through engagement
Kumar, V.; Pansari, Anita - In: Journal of marketing research : JMR 53 (2016) 4, pp. 497-514
Persistent link: https://www.econbiz.de/10011537711
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Customer engagement in service
Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
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Customer engagement : the construct, antecedents, and consequences
Pansari, Anita; Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
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Customer engagement marketing
Pansari, Anita; Kumar, V. - In: Customer engagement marketing, (pp. 1-27). 2018
Persistent link: https://www.econbiz.de/10011739810
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Global customer engagement
Gupta, Shaphali; Pansari, Anita; Kumar, V. - In: Journal of international marketing 26 (2018) 1, pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
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Customer engagement marketing
Palmatier, Robert W. (ed.); Kumar, V. (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011671138