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Customer integration
Consumer behaviour
27
Konsumentenverhalten
24
Internationales Marketing
20
International marketing
19
Brand management
14
Markenführung
14
Brand
13
Designation of origin
13
Herkunftsbezeichnung
13
Markenartikel
13
Multinationales Unternehmen
13
Transnational corporation
13
Brand image
12
Markenimage
12
USA
11
United States
11
Advertising effects
8
Werbewirkung
8
Country of origin
7
Cultural identity
7
Globalisierung
7
Globalization
7
Kulturelle Identität
7
Advertising
6
New product development
6
Werbung
6
China
5
Creativity
5
Cross-cultural management
5
Culture
5
Innovation
5
International market entry
5
Internationaler Markteintritt
5
Kreativität
5
Personality psychology
5
Persönlichkeitspsychologie
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Produktentwicklung
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Auslandsinvestition
4
Cognition
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English
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Magnusson, Peter
4
Kristensson, Per
1
Netz, Johan
1
Wästlund, Erik
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Creativity and innovation management
1
Use of science and technology in business : exploring the impact of using activity for systems, organizations, and people
1
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ECONIS (ZBW)
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Turning users' innovativeness during ideation
Kristensson, Per
;
Magnusson, Peter
- In:
Creativity and innovation management
19
(
2010
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10003986740
Saved in:
2
The delicate balancing act of trying to understand user perspectives on technology-based services
Magnusson, Peter
- In:
Use of science and technology in business : exploring …
,
(pp. 315-340)
.
2009
Persistent link: https://www.econbiz.de/10003951034
Saved in:
3
Exploring the contributions of involving ordinary users in ideation of technology-based services
Magnusson, Peter
- In:
The journal of product innovation management : an …
26
(
2009
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10003883677
Saved in:
4
Exploring users' appropriateness as a proxy for experts when screening new product/service ideas
Magnusson, Peter
;
Wästlund, Erik
;
Netz, Johan
- In:
The journal of product innovation management : an …
33
(
2016
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10011536433
Saved in:
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