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Bridging employee engagement and customer engagement in a service context
Qi, Ji; Wang, Sijun; Hall, Kristina K. Lindsey - In: Journal of business research : JBR 160 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014294839
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Customer engagement and networked environments
Beatty, Sharon E. - In: Handbook of research on customer engagement, (pp. 391-401). 2019
Persistent link: https://www.econbiz.de/10013163398
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A CIT investigation of other customers' influence in services
Zhang, Jingyun; Beatty, Sharon E.; Mothersbaugh, David - In: The journal of services marketing 24 (2010) 5, pp. 389-399
Persistent link: https://www.econbiz.de/10008653366
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A generalized multidimensional scale for measuring customer engagement
Vivek, Shiri D.; Beatty, Sharon E.; Dalela, Vivek; … - In: Journal of marketing theory and practice 22 (2014) 4, pp. 401-420
Persistent link: https://www.econbiz.de/10010510251
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Partner engagement : a perspective on B2B engagement
Vivek, Shiri D.; Dalela, Vivek; Beatty, Sharon E. - In: Customer engagement : contemporary issues and challenges, (pp. 53-66). 2016
Persistent link: https://www.econbiz.de/10011430589
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If you build it right, they will engage : a study of antecedent conditions of customer engagement
Vivek, Shiri D.; Beatty, Sharon E.; Hazod, Melanie - In: Customer engagement marketing, (pp. 31-51). 2018
Persistent link: https://www.econbiz.de/10011739812