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Empowering value co-creation : product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier
Siemieniako, Dariusz; Makkonen, Hannu; Kwiatek, Piotr; … - In: Industrial marketing management : the international … 124 (2025), pp. 128-149
Persistent link: https://www.econbiz.de/10015173281
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Co-designing services with vulnerable consumers
Dietrich, Timo; Trischler, Jakob; Schuster, Lisa; … - In: Journal of service theory and practice : JSTP 27 (2017) 3, pp. 663-688
Persistent link: https://www.econbiz.de/10011707297
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Waste not want not : a co-created food waste pilot
Kim, Jeawon; Knox, Kathy; Rundle-Thiele, Sharyn - In: Broadening cultural horizons in social marketing : …, (pp. 47-65). 2021
Persistent link: https://www.econbiz.de/10012317698
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Co-design : from expert- to user-driven ideas in public service design
Trischler, Jakob; Dietrich, Timo; Rundle-Thiele, Sharyn - In: Public management review 21 (2019) 11, pp. 1595-1619
Persistent link: https://www.econbiz.de/10012178883
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Designing energy solutions : a comparison of two participatory design approaches for service innovation
Willmott, Taylor Jade; Hurley, Erin; Rundle-Thiele, Sharyn - In: Journal of service theory and practice 32 (2022) 3, pp. 353-377
Persistent link: https://www.econbiz.de/10013272961
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Laying the foundations for success : co-creating sustainable marketing solutions
Kim, Jeawon; Rundle-Thiele, Sharyn; Knox, Kathy; … - In: Journal of strategic marketing 31 (2023) 1, pp. 267-295
Persistent link: https://www.econbiz.de/10014303202