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Organizational learning, strategic guanxi networking, co-creation marketing strategy and B2B export performance : evidence from emerging market export venture
Sima, Herbert; Chung, Henry F. L.; Liu, Yulong - In: The journal of business & industrial marketing 39 (2024) 7, pp. 1406-1418
Persistent link: https://www.econbiz.de/10015083482
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Customer engagement, customer equity and repurchase intention in mobile apps
Ho, Mia Hsiao-Wen; Chung, Henry F. L. - In: Journal of business research : JBR 121 (2020), pp. 13-21
Persistent link: https://www.econbiz.de/10012417309
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Customer engagement, consumption and firm performance in a multi-actor service eco-system : the moderating role of resource integration
Ho, Mia Hsiao-Wen; Chung, Henry F. L.; Kingshott, Russel; … - In: Journal of business research : JBR 121 (2020), pp. 557-566
Persistent link: https://www.econbiz.de/10012417377