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Communication channel consideration for in-home services : the moderating role of customer participation
Birgelen, Marcel van; Dellaert, Benedict G. C.; Ruyter, … - In: Journal of service management 23 (2012) 2, pp. 216-252
Persistent link: https://www.econbiz.de/10009554261
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How value co-creation and co-destruction unfolds : a longitudinal perspective on dialogic engagement in health services interactions
Keeling, Debbie I.; Keeling, Kathleen; Ruyter, Ko de; … - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 236-257
Persistent link: https://www.econbiz.de/10012434104
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The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander; Hilken, Tim; Chylinski, Mathew; … - In: Journal of business research : JBR 116 (2020), pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
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Customer engagement design in industrial innovation
Hollebeek, Linda D.; Keeling, Debbie I.; Ruyter, Ko de - In: Industrial marketing management : the international … 106 (2022), pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
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To automate or not to automate? : a contingency approach to service automation
Hottat, Eline; Leroi-Werelds, Sara; Streukens, Sandra - In: Journal of service management 34 (2023) 4, pp. 696-724
Persistent link: https://www.econbiz.de/10014338200
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Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara; Streukens, Sandra; Van … - In: Journal of service management 28 (2017) 4, pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
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Boosting customer engagement through gamification : a customer engagement marketing approach
Streukens, Sandra; Riel, Allard C. R. van; Novikova, Daria - In: Handbook of research on customer engagement, (pp. 35-54). 2019
Persistent link: https://www.econbiz.de/10013163346