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Customer integration
Relationship marketing
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Beziehungsmarketing
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Consumer behaviour
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Customer satisfaction
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Dienstleistungsqualität
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Service quality
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Taiwan
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Co-production
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Co-production intensity
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Corporate reputation
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Firmenimage
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Value co-creation
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Brand
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Customer value
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Dienstleistungsmarketing
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Emotional labour
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Employee satisfaction
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Friseurhandwerk
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Hairdressing industry
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Industrial marketing
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Kundenintegration
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Kundenwert
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Lieferantenmanagement
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Wu, Li wei
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Rouyer, Ellen
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Wang, Chung-Yu
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International journal of bank marketing
1
Management decision : MD
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ECONIS (ZBW)
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Value co-creation or value co-destruction : co-production and its double-sided effect
Wu, Li wei
;
Rouyer, Ellen
;
Wang, Chung-Yu
- In:
International journal of bank marketing
40
(
2022
)
4
,
pp. 842-864
Persistent link: https://www.econbiz.de/10013396423
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2
The bright side and dark side of co-production : a dyadic analysis
Wu, Li wei
- In:
Management decision : MD
55
(
2017
)
3
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011704317
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