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Buying future endorsements from prospective influencers on user-generated content platforms

Lanz, Andreas U.; Goldenberg, Jacob; Shapira, Daniel; … - In: Journal of marketing research 61 (2024) 5, pp. 839-857

Persistent link: https://www.econbiz.de/10015168465

Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks

Stephen, Andrew T.; Zubcsek, Peter Pal; Goldenberg, Jacob - In: Journal of marketing research : JMR 53 (2016) 2, pp. 263-279

Persistent link: https://www.econbiz.de/10011485347

The quest for content : how user-generated links can facilitate online exploration

Goldenberg, Jacob; Oestreicher-Singer, Gal; Reichman, … - In: Journal of marketing research : JMR 49 (2012) 4, pp. 452-468

Persistent link: https://www.econbiz.de/10009580895

Climb or jump : status-based seeding in user-generated content networks

Lanz, Andreas U.; Goldenberg, Jacob; Shapira, Daniel; … - In: Journal of marketing research 56 (2019) 3, pp. 361-378

Persistent link: https://www.econbiz.de/10012177412

Revenue generation through influencer marketing

Beichert, Maximilian; Bayerl, Andreas; Goldenberg, Jacob; … - In: Journal of marketing 88 (2024) 4, pp. 40-63

Persistent link: https://www.econbiz.de/10014582927

The Quest for Content : How User-Generated Links Can Facilitate Online Exploration

Goldenberg, Jacob; Oestreicher-Singer, Gal; Reichman, … - 2018

Online content and products are presented as product networks, where nodes are product pages linked by hyperlinks. These links are typically algorithmically-induced recommendations based on aggregated data. Recently, websites have begun to offer social networks and user-generated links alongside...

Persistent link: https://www.econbiz.de/10014198927