This study examines how the unique information environment of online forums affects consumers' information acquisitions, and further impacts their purchase behavior. Based on the information foraging theory, we hypothesize that the relevant information patches in online forums facilitate...

User-generated content (UGC), such as online product reviews, has grown rapidly on the Internet with the pervasiveness of Web 2.0 technologies. In this study, we investigate the underlying process of how individual consumers perceive and use online UGC information to guide their new product...