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Customer integration
Relationship marketing
34
Beziehungsmarketing
30
Kundenintegration
20
Consumer behaviour
17
Brand image
14
Konsumentenverhalten
14
Marketing
14
Markenimage
13
Social Web
13
Social web
13
Brand
12
Brand management
12
Markenführung
12
Betriebliche Wertschöpfung
11
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11
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11
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11
Internet marketing
9
Lieferantenmanagement
9
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9
Marketing theory
9
Marketingmanagement
9
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9
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9
Supplier relationship management
9
Theory
9
Service-Dominant Logic
8
Service-dominant logic
8
Theorie
8
Bibliometrics
7
Bibliometrie
7
Business network
7
Customer value
7
Kundenwert
7
Neuseeland
7
Unternehmensnetzwerk
7
Brands
6
Collaborative theorizing
6
Dienstleistungsmanagement
6
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English
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Brodie, Roderick J.
18
Hollebeek, Linda D.
9
Ilić, Ana
5
Jurić, Biljana
5
Conduit, Jodie
4
Breidbach, Christoph F.
3
Bolton, Ruth N.
2
Calder, Bobby J.
2
Doorn, Jenny van
2
Libai, Barak
2
Malthouse, Edward C.
2
Anderson, Laurel
1
Andreassen, Tor Wallin
1
Benson-Rea, Maureen
1
Black, Iain
1
Böhmann, Tilo
1
Chung, Henry F. L.
1
Colurcio, Maria
1
Edvardsson, Bo
1
Fehrer, Julia
1
Hollebeek, Linda
1
Jaakkola, Elina
1
Juric, Biljana
1
Kristensson, Per
1
Lervik-Olsen, Line
1
Liu, Yulong
1
Maglio, Paul P.
1
Nenonen, Suvi
1
Odlin, Denis
1
Sebastiani, Roberta
1
Sima, Herbert
1
Starr, Richard G., Jr.
1
Storbacka, Kaj
1
Veloutsou, Cleopatra
1
Witell, Lars
1
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Journal of service research : JSR
6
Journal of business research : JBR
2
Customer engagement : contemporary issues and challenges
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Managing service quality : MSQ ; an international journal
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of services marketing
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ECONIS (ZBW)
20
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1
Organizational learning, strategic guanxi networking, co-creation marketing strategy and B2B export performance : evidence from emerging market export venture
Sima, Herbert
;
Chung, Henry F. L.
;
Liu, Yulong
- In:
The journal of business & industrial marketing
39
(
2024
)
7
,
pp. 1406-1418
Persistent link: https://www.econbiz.de/10015083482
Saved in:
2
Market niches as dynamic, co-created resource domains
Odlin, Denis
;
Benson-Rea, Maureen
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
Saved in:
3
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
4
Customer engagement : essence, dimensionality, and boundaries
Doorn, Jenny van
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 280-282
Persistent link: https://www.econbiz.de/10009383374
Saved in:
5
Engagement and experiences : comment on Brodie, Hollenbeek, Juric, and Ilic (2011)
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 277-279
Persistent link: https://www.econbiz.de/10009383380
Saved in:
6
The perils of focusing on highly engaged customers
Libai, Barak
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 275-276
Persistent link: https://www.econbiz.de/10009383384
Saved in:
7
Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Saved in:
8
Customer engagement : conceptual domain, fundamental propositions, and implications for research
Brodie, Roderick J.
;
Hollebeek, Linda D.
;
Jurić, Biljana
; …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 252-271
Persistent link: https://www.econbiz.de/10009383399
Saved in:
9
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.
;
Conduit, Jodie
;
Brodie, Roderick J.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
Saved in:
10
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
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