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Modelling drivers and outcomes of fashion and apparel social media brand communities engagement
Munjal, Priyanka; Shanker, Ravi; Gupta, Ashish; … - In: International journal of management practice : IJMP 16 (2023) 1, pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
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The transformation of value and evolution of customer experience : an exploration of the typologies, facets and significance
Tandon, Anushree; Tripathi, Vibhuti; Gupta, Ashish - In: International journal of Indian culture and business … 8 (2014) 4, pp. 425-441
Persistent link: https://www.econbiz.de/10011282823
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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed; Rana, Nripendra P.; Alalwan, Ali Abdallah - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
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Should we engage variety seeking customers?
Gupta, Ashish; Pandey, Shivendra - In: Journal of Asia Business Studies 16 (2023) 6, pp. 885-903
Persistent link: https://www.econbiz.de/10014335203