Narrow search
Showing 1 - 6 of 6
Cover Image
Customer empowerment in the digital age
Acar, Oguz Ali; Puntoni, Stefano - In: Journal of advertising research 56 (2016) 1, pp. 4-8
Persistent link: https://www.econbiz.de/10011486020
Cover Image
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola; Verlegh, Peeter; Klostermann, Jan; … - In: Journal of service management 33 (2022) 4/5, pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Cover Image
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.; Eelen, Jiska; Lin, Arjen van; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
Cover Image
Who creates brand-related content, and why? : the interplay of consumer characteristics and motivations
Muntinga, Daniel G.; Moorman, Marjolein; Verlegh, … - In: Digital advertising : theory and research, (pp. 259-284). 2017
Persistent link: https://www.econbiz.de/10011646120
Cover Image
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.; Eelen, Jiska; Verlegh, Peeter - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Cover Image
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia; Sotgiu, Francesca; Verlegh, Peeter - In: Journal of marketing 87 (2023) 3, pp. 406-427
Persistent link: https://www.econbiz.de/10014245120